Eat Interesting Campaign for Farmers Pick

Australia’s most interesting fruit and veg shouldn’t end up in the bin. But all too often it does, simply because it doesn’t confirm to aesthetic standards set by retailers.

We’re proud to share our brand campaign for Farmers Pick, who are on a valiant mission to redistribute imperfect (yet perfectly edible) fresh produce to households across Victoria and New South Wales.

Created by: Carolyn, Stan, Lee, Gale, Oscar, Lynton & Todd.
Production Partner: Monster & Bear