ListingLogic campaign

ListingLogic is a digital advertising platform for real estate agents. Real estate agents use ListingLogic to run ads for properties that they’re selling, targeting potential buyers (and sellers) wherever they enjoy spending time online.

To introduce the concept of ListingLogic to real estate agencies here in Australia, we created an integrated campaign with a direct mail piece as well as digital ads.

The direct mail pack contained a set of postcards featuring four classic buyer and seller types, reframing them as potential buyers of a property you might not expect them to be interested in (but are able to reach if you use ListingLogic).

Created by: Stan, Alicia, Jena, Matt & Carolyn
Production partners: Bambra Press, Rothfield.